When Digital Works for You – Judge Moore’s Case

Understanding digital space can be a powerful tool in the public relations and public affairs world. Effectively navigating digital spaces allows our clients to reach their intended audiences more efficiently. That’s why RunSwitch PR recently added a digital department to better serve our clients.

But the question remains: when does digital work for you? Take Boone County Judge Executive Gary Moore for example, who was recently elected 2nd Vice President for the National Association of Counties (NACo).

Judge Moore has served as Boone County Judge Executive since 1998. His leadership has aided Boone County’s growth and expansion, including a population increase from 86,000 residents in 2000 to nearly 130,000 in 2017. He needed to deliver this message to his peers at the most recent NACo 2018 Legislative Conference, where he was elected to his new position.

Enter a strong digital campaign that showcased Judge Moore’s leadership and targeted his very specific audience. RunSwitch PR is proud to have played a role in his victory by designing a digital campaign, which ran during the NACo 2018 Legislative Conference focused on conference attendees and NACo members. RunSwitch was honored to create awareness across social and online channels around his candidacy leading up to the 83rd Annual Conference & Exposition.

As 2nd Vice President, Judge Moore will serve as the liaison between the nation’s 3,069 counties and will ascend as the president of NACo in July 2020. We were honored to showcase our services on behalf of Judge Moore and wish him all success in his future leadership endeavors.

Judge Moore’s campaign is a prime example where digital services aided in his win. If you have a strong message and succinct audience, let us help you discover digital spaces to help you deliver a win for your cause. It worked in Judge Moore’s case, and we believe it could work for you too.

Posted on July 26, 2018 in Article, News, Press

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