Waste Management

Project Description

THE ISSUE:
Turning garbage into something useful is a real game-changer. Because let’s face it, we generate a lot of trash! Waste Management, Louisville’s primary waste and environmental service provider, is doing just that through significant investment in Louisville’s renewable future. As the company was preparing to unveil a new $30 million facility that converts landfill gas into renewable energy, they turned to RunSwitch to help tell their positive story. We did it by creating a new educational website, developing social media content and by coordinating a grand opening event with elected officials and community stakeholders that was heavily covered by local media.

OUR STRATEGY:
RunSwitch helped Waste Management craft messaging to highlight the company’s significant strides towards energy savings and environmental sustainability. RunSwitch also developed an op-ed from Waste Management VP Tim Wells, a press release, media advisory, run of show and talking points for each of the featured speakers. We also crafted a video explaining the plant process and why Louisville is becoming a true hub for sustainability. The messaging and materials were effective in both driving media to the event and securing positive coverage. Additionally, RunSwitch oversaw event logisitics from start to finish; effectively managing vendors, registration, transportation to and from the site, tours of the infrastructure and the ribbon cutting ceremony.

RESULTS:
RunSwitch’s efforts for the unveiling garnered coverage from all prominent Louisville-based media outlets, including television, print, online media and social sites. The coverage echoed Waste Management’s message and mission of leading the charge for renewable energy in Louisville and making significant sustainable investments in the local community. After the event, public officials, media and community leaders encouraged other companies to follow Waste Management’s example and privately invest in Louisville’s energy efficient future.

Project Details

Client: Waste Management

Tags: Public Relations

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