Passport Health Plan, Kentucky’s leading managed care organization, was preparing to announce a strategic partnership with industry leader Evolent Health to create a Louisville-based Medicaid Center of Excellence. They turned to RunSwitch to coordinate and execute an event that would bring together media, board members, elected officials and health care professionals.
In addition to overseeing event logistics, RunSwitch helped Passport craft messaging that effectively highlighted the positive impacts of the Medicaid Center of Excellence on Kentuckians’ health outcomes and health care costs, along with the hundreds of new jobs the MCOE will bring to Louisville over the next several years. This messaging was effective in both driving media to the event and securing positive coverage.
RunSwitch’s efforts earned more than 20 positive news stories in local and national outlets and more than 70 social media posts on Facebook and Twitter regarding the announcement. All prominent, Louisville-based outlets were present at the event. The resulting coverage echoed the messaging that the strategic partnership between Passport and Evolent is a new avenue for improving health outcomes and controlling health care costs among the Medicaid population, while creating local jobs and further establishing Louisville as a hub for health care innovation.