Marsy’s Law for Kentucky

Project Description

Client:

Marsy’s Law for Kentucky

THE ISSUE:

Kentucky is one of only 15 states that does not provide constitutional protections for crime victims, despite affording such rights to the accused and convicted. Marsy’s Law for All, a national victims’ rights organization, launched a campaign in Kentucky to address this imbalance of justice.

OUR STRATEGY:

RunSwitch was tasked with executing a public awareness campaign to help pass Marsy’s Law in the Kentucky General Assembly and put a constitutional amendment before the voters on the 2018 ballot. Throughout this campaign, we have orchestrated special events, including a week-long program in April of 2017 to “Turn Kentucky Purple” during National Crime Victims’ Rights Week. Throughout the week, Marsy’s Law supporters were encouraged to engage in the press, on social media and through special events highlighting the need to support Kentucky’s crime victims. The week culminated with a press conference and rally with our bill sponsor, Sen. Whitney Westerfield (R-Hopkinsville), Louisville Mayor Greg Fischer, Marsy’s Law State Director, Ashlea Christiansen and many victims’ rights advocates and supporters at Louisville’s Big Four Bridge which was illuminated in purple to commemorate the campaign.

RESULTS:

Media coverage of Marsy’s Law and National Crime Victims’ Rights Week was seen across the state throughout the week. The Friday press event in Louisville was covered by each of the four local TV stations, the Louisville Courier-Journal and other outlets.  RunSwitch reinforced this week-long campaign with media appearances, radio call-ins, opinion editorials, news stories and widespread social media interactions across the state, ensuring Marsy’s Law remains top of mind with elected officials and opinion leaders.

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