Chef Space’s Grand Opening

Project Description

Client:

Chef Space

THE ISSUE:

Community Ventures, a non-profit in Lexington, KY, was looking to expand its footprint in the West Louisville neighborhood of Russell. They introduced Chef Space, a kitchen incubator that would house inspired entrepreneurs looking to start their own company in the food industry. RunSwitch assisted in both a ground breaking event and a grand opening celebration for Chef Space.

OUR STRATEGY:

Our goal was to build awareness around the groundbreaking and spread the news of the unique addition coming to the Russell neighborhood. We wanted to place a heavy focus on the positive community impact that Chef Space would have for the revitalization of Russell. For the grand opening, we focused on the Chef Space members and what each brought to the table. We wanted each member to share their story and passion behind their business, so we matched them up with local reporters whose writing style aligned with the member’s background. This was not only successful leading up to the event, but also led to more interviews and feature stories later on.

RESULTS:

RunSwitch generated more than $103,000 in media hits for both events combined, including coverage from all four of Louisville’s major television outlets. RunSwitch also secured Congressman John Yarmuth, Mayor Greg Fischer and Metro Council President David Tandy’s attendance at both the ground breaking and the grand opening. Due to the success of both events, Chef Space is now a well-known kitchen incubator for local entrepreneurs to fulfill their dreams.

 

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