Hayley Marchionda Pugel joins the RunSwitch PR team as an Account Director with more than five years of experience in branding, community and public relations and event management.
Hayley was recently an Account Executive for NDP Agency where she worked on the Kindred Healthcare account, assisting the account manager in media placement and reporting and tracking initiatives to drive company ROI. She also served as a copywriter for social media campaigns and assisted in the execution of the brand’s recent advertising campaign launch.
Before working for Kindred Healthcare, Hayley served as the Communications Manager for McDonald’s of Central and Southeastern Kentucky with Moroch Partners where she managed all internal and external communications for 70 owner-operated restaurants in the Bluegrass. She wrote, researched and pitched stories to the media, managed the brand’s social presence and executed community events as well as served as a spokeswoman for the brand. Hayley was an integral part of the national All-Day Breakfast launch and created a community campaign to generate awareness and create buzz, for which she won a Silver Addy Award from the American Advertising Federation.
Prior to her time at Moroch, Hayley worked as a Marketing and Community Relations Manager with Orange Leaf Frozen Yogurt in Central Kentucky. In this role, Hayley planned and oversaw events for the local franchise, including catering and staffing. She also designed and distributed marketing materials for individual stores and trained staff on local promotions. Hayley created successful guerrilla marketing campaigns in the community to create traffic back to the stores and ultimately grow the business.
Hayley graduated from the University of Kentucky in Lexington, KY where she majored in Integrated Strategic Communications with an emphasis on Graphic Design.
Hayley serves as a Community Group Leader through Sojourn Community Church and regularly volunteers on behalf of the church in the community.
Account Director, RunSwitch PR (Present)
Senior Account Executive, RunSwitch PR (2017 – 2020)
Account Executive, NDP Agency (2016-2017)
Communications Manager, Moroch Partners (2014-2016)
Marketing and Community Relations Manager, Orange Leaf Frozen Yogurt (2013-2014)