Five Reasons to Love Health Care Public Relations
By: Kalli Plump
Starting with my first internship out of college, I have had the opportunity to communicate on behalf of patients, physicians and health care advocates who are truly making a difference in their communities. While I did not start my career specifically wanting to focus on the health care industry, I’m so glad this is where I have ended up. Here’s why you should fall in love with health care PR:
1. You’ll be a lifelong learner.
Whether you’re working for a hospital with physicians doing cutting edge research or an insurance group trying to lobby for a new policy, there is no shortage of new things to know. You can expect to become best friends with Google.
2. It’s rewarding.
There’s deep satisfaction to knowing what you do matters, and most importantly, that it will help patients in need. I’ve had opportunities to share the stories of young families for NICU Awareness Month and help get the word out about new studies that will benefit cancer patients. Having these experiences allows you to end your day knowing you’ve made a difference.
3. It’s a constantly changing landscape.
One of my reasons for choosing a career in public relations was the idea that none of my days would ever look the same. In health care PR, there is truly never a dull moment. With new research and new policy coming out all the time, the industry is always transforming.
4. It keeps you on your toes.
There are so many skill sets needed in the health care industry. In one week, you may be doing everything from posting on social media to planning an event to going to a live TV show to writing an editorial. Your to-do list never remains the same and you can always expect the unexpected.
5. You get to work alongside passionate people.
Working in health care public relations means working with a lot of people who are committed to helping others. Partnering with fierce patient advocates from groups like the American Heart Association and the American Cancer Society is truly inspiring.