Category Archive for: Uncategorized

Focusing in on Our Great City

By Emily Olesh When I was first given the opportunity to attend Focus Louisville, I was a bit nervous. I didn’t know what to expect. All I knew was I was going to spend two and a half days exploring Louisville, meeting people and eating a free lunch or two. While I did get to…

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So You Want To Be A Senator?

By Sean Southard Have you ever wanted to know what it’s like to be a Senator? Two weeks ago, I had the opportunity to attend the dedication of the bipartisan Edward M. Kennedy Institute for the United States Senate in Boston, Massachusetts.  Soon, students across the nation will travel to the institute to participate in…

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The 2015 Kentucky Legislative Session In Review

By Les Fugate The last five working days of the 2015 Kentucky General Assembly completely altered the public perception of how “successful” this year’s Kentucky legislative session might be. Until that point, the legislature had few tangible results to demonstrate their success in Frankfort, but all that would change in a few short days. The…

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The 2015 Kentucky Legislative Session In Review

By Les Fugate The last five working days of the 2015 Kentucky General Assembly completely altered the public perception of how “successful” this year’s Kentucky legislative session might be. Until that point, the legislature had few tangible results to demonstrate their success in Frankfort, but all that would change in a few short days. The…

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Don’t Give Up on Informed Debate

By Steve Bryant  Years ago I heard an NPR story about the next generation possibly losing their appreciation for different types of music. The story noted that because of new technology music options would no longer be limited to the songs that happened to be playing on local radio stations. No longer do we flip between just…

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Media Monitoring and Its Relevance to Our Clients

By Emily Olesh Media monitoring: the act of monitoring certain situations, atmospheres, perspectives and reputations. Maintaining constant vigil over the news, events, legislation or public policies that impact our clients is a core tenet of public relations, and a service we are constantly working to perfect at RunSwitch PR. Because we watch and report what people…

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Content Marketing – Breaking Through The Noise

By Ben Keeton This article originally appeared on IGE Media on February 4, 2015. You are an expert, now you need to let your clients know it. In the world of new media, the challenge is how to catch somebody’s attention in a crowded and noisy arena. The key to success is in developing a solid…

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Issue Advocacy: What it is and How to Do It Successfully

By Rachel Bledsoe A few years ago I was tasked with preparing a presentation about issue advocacy. It felt necessary to kick things off by defining what “issue advocacy” is. Below is what I came up with: Issue advocacy is the means by which organizations educate and inform decision makers, community leaders, and the general…

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The One Question I Ask Every Candidate

By Gary Gerdemann  It usually comes early in the interview – within the first 15 minutes. I ask a few introductory questions to learn where the candidate sitting across from me is from and how they came to us. As a former reporter, this is interesting because everyone’s journey has dozens of stories. You can…

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runswitch graphic design

Creative – At Your Service

By Lauren Cherry RunSwitch PR is focused on providing our clients with the expertise and skills that connect all the dots and create winning public relations and public affairs strategies. Collateral materials and advertising assets that clearly communicate your product, project or issue are a very important component of your overall communications campaign. That’s where…

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