Category Archive for: Articles

One Year Later: Five Tips for Success in Your First PR Job

By Lauren Cherry Lauren Cherry joined RunSwitch PR in January 2014 as an Account Coordinator. Over the next year, she applied her skills in graphic design, media relations, social media campaigns, and brand development to deliver meaningful results for many of RunSwitch’s clients. Lauren’s hard work and dedication did not go unnoticed and she was…

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Our “Fire’d Up” Recipe for a Successful Grand Opening

Public relations tactics to maximize buzz for your new business By Rachel Bledsoe When developing a PR strategy for your Grand Opening – whether it is for a local restaurant, industrial plant or Fortune 500 company – there are several key ingredients that will help you get the most impact out of your big day.…

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Senator Mitch McConnell Officially Majority Leader

As the 114th United States Congress convenes, RunSwitch PR congratulates Senator Mitch McConnell on his new position as Senate Majority Leader. Senator McConnell is the second Kentuckian to serve in this position; the first was Democrat Alben Barkley, who led the chamber from 1937-1949. First elected to the U.S. Senate in 1984, Senator McConnell was…

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2015 Kentucky Legislative Session: What to Expect

By Les Fugate The 2014 holiday season is behind us, and across the Commonwealth men and women are returning to their regular work schedules. While some may have the luxury of easing into the New Year, those of us who often work in and around Kentucky’s state government are gearing up for several very busy…

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RunSwitch Recipient of MarCom Award

RunSwitch PR is proud to usher in the New Year with a shiny, new addition to our offices. We were recently the recipient of a MarCom Gold Award for a poster we conceived and designed for the Kentucky Beverage Association. The “Grab a Beverage & Get Social” poster (pictured above) was designed to capture the…

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Kentucky’s Right to Work Movement Changing Battlefields

(This column appeared in the December 10, 2014 issue of the Louisville Courier-Journal.)  By: Scott Jennings Republicans failed to capture control of Kentucky’s state House of Representatives in November’s election, putting the conservative goal of passing a statewide right-to-work law out of reach for at least another two years. There are good reasons to pass a…

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Lessons from Leadership Kentucky

By Scott Jennings It was an honor to graduate from the 2014 class of Leadership Kentucky, one of the oldest statewide leadership programs in the United States. The organization takes a handful of Kentuckians each year and exposes them to different parts of the state, to varying policy discussions, and forges lifelong relationships among those…

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Strategic Spaces & Places

It’s a Friday afternoon and you are successfully knocking out your to-do list for the day: drafting plans, responding to clients and landing media stories. And then it hits: the 3 p.m. energy crash that we dread but have all experienced. When your energy is waning, the last two hours of the day can feel like…

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RunSwitch Congratulates Senator McConnell on Historic Win

Lexington Herald-Leader Highlights RunSwitch Partner Scott Jennings’s Role in Reelecting McConnell Incoming U.S. Senate Majority Leader Mitch McConnell won reelection last night 56% to 41% over his opponent, Alison Grimes. RunSwitch Partner Scott Jennings, who wrote a column last week about why he supported McConnell for reelection, served as Senior Advisor to the Super PAC “Kentuckians for…

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Food Industry Trends

If you want to know where the food industry is going…pay attention to Walmart.  Recently, the giant retailer held its second Global Sustainability Milestone meeting to talk about its sustainability efforts. The company pledged to become more sustainable in the global food supply chain by ensuring that the food it sells is: More affordable (environmentally, societally and…

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