Category Archive for: Articles

8 Amazing Facts For Tax Day!

By Scott Jennings This article first appeared in the April 14, 2015 edition of the Courier-Journal. As you stand in line at the post office today to mail your taxes, you might be thinking to yourself: “It would be super cool to amaze my friends at a party this weekend with eight awesome facts about…

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So You Want To Be A Senator?

By Sean Southard Have you ever wanted to know what it’s like to be a Senator? Two weeks ago, I had the opportunity to attend the dedication of the bipartisan Edward M. Kennedy Institute for the United States Senate in Boston, Massachusetts.  Soon, students across the nation will travel to the institute to participate in…

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The 2015 Kentucky Legislative Session In Review

By Les Fugate The last five working days of the 2015 Kentucky General Assembly completely altered the public perception of how “successful” this year’s Kentucky legislative session might be. Until that point, the legislature had few tangible results to demonstrate their success in Frankfort, but all that would change in a few short days. The…

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Don’t Give Up on Informed Debate

By Steve Bryant  Years ago I heard an NPR story about the next generation possibly losing their appreciation for different types of music. The story noted that because of new technology music options would no longer be limited to the songs that happened to be playing on local radio stations. No longer do we flip between just…

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What to Watch for in Kentucky’s GOP Primary for Governor

By Scott Jennings This article first appeared in the March 25, 2015 edition of the Courier-Journal. With two months left in Kentucky’s GOP gubernatorial primary, it appears that Louisville businessman Hal Heiner has opened a slight lead over Agriculture Commissioner James Comer, tea party candidate Matt Bevin, and former Supreme Court Justice Will T. Scott.…

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Media Monitoring and Its Relevance to Our Clients

By Emily Olesh Media monitoring: the act of monitoring certain situations, atmospheres, perspectives and reputations. Maintaining constant vigil over the news, events, legislation or public policies that impact our clients is a core tenet of public relations, and a service we are constantly working to perfect at RunSwitch PR. Because we watch and report what people…

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Content Marketing – Breaking Through The Noise

By Ben Keeton This article originally appeared on IGE Media on February 4, 2015. You are an expert, now you need to let your clients know it. In the world of new media, the challenge is how to catch somebody’s attention in a crowded and noisy arena. The key to success is in developing a solid…

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Issue Advocacy: What it is and How to Do It Successfully

By Rachel Bledsoe A few years ago I was tasked with preparing a presentation about issue advocacy. It felt necessary to kick things off by defining what “issue advocacy” is. Below is what I came up with: Issue advocacy is the means by which organizations educate and inform decision makers, community leaders, and the general…

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Meet the jockeys riding Kentucky’s GOP tickets for governor

By: Scott Jennings This article first appeared in the March 4, 2015 edition of the Courier-Journal. The race to become the Republican nominee for Kentucky governor is in full-swing, with the four tickets appearing at Lincoln Day Dinners, rolling our platforms, and raising funds. Each of the four has also assembled a team of staff…

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The One Question I Ask Every Candidate

By Gary Gerdemann  It usually comes early in the interview – within the first 15 minutes. I ask a few introductory questions to learn where the candidate sitting across from me is from and how they came to us. As a former reporter, this is interesting because everyone’s journey has dozens of stories. You can…

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