Ben Keeton – Senior Vice President

Ben is a Senior Vice President for RunSwitch and has almost two decades of experience in healthcare, public affairs, public relations, and issue advocacy campaigns. He has created numerous health-related trade associations and is experienced in building communities around issues impacting businesses and organizations. Ben has also built two monthly newspapers focused on healthcare issues in Kentucky and Southern Indiana.

Ben is an expert at raising awareness around issues through community and relationship building. He has strong contacts in the biotechnology and healthcare industries as well as in state government. He is experienced in breaking down complex issues and developing grassroots efforts to influence policy makers.

Before joining RunSwitch, Ben created IGE Media, parent company of Medical News, Medical News for You and the MediStar Awards. He served as the founder for the Kentucky BioAlliance, a trade association focused on supporting the biotech industry in Kentucky. He also founded the Association for Corporate Growth – Kentucky and the Louisville Angel Investor Network.

Ben is experienced in public affairs, issue advocacy, media and communications, marketing, advertising, and relationship building.


Ben is a graduate of the Georgia Institute of Technology and the University of Kentucky.

Civic Involvement

Ben serves on the board for the Leukemia and Lymphoma Society, the Kentucky Life Science Council and the Sailing for a Cure Foundation. He volunteers with numerous issue advocacy organizations as a writer, connector and fundraiser. Previously, he served on the boards of the Health Enterprises Network Alumni Association, Venture Club of Louisville and Association for Corporate Growth..


Senior Vice President, RunSwitch PR (Present)
Founder, IGI Media
Founder, Kentucky BioAlliance

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