Ashley Bitters has joined RunSwitch PR as a senior account coordinator. She is a media and communications professional with a demonstrated work history in news media, digital marketing, and storytelling.
Before joining RunSwitch, she was a news producer for the ABC affiliate in Henderson, Kentucky. As the evening newscast producer, she catered news to a targeted audience and showcased stories in creative, compelling ways.
Originally from Birmingham, Alabama, Ashley moved to western Kentucky to attend Murray State University. At Murray State, she began writing for the student newspaper, The Murray State News, where she climbed the ranks from staff writer to editor-in-chief—a role in which she supervised the production of the award-winning weekly campus paper, including all aspects of editorial and advertising.
Aside from Ashley’s involvement in news, she has experience in marketing and recruitment efforts. She previously served as the marketing intern at The Vince Carter Realty Team in Paducah, Kentucky, where she launched the firm’s first social media strategy and increased engagement across all social media channels.
While earning her degree, Ashley was also executive director of St. Jude Children’s Research Hospital’s Up ‘til Dawn program. She was responsible for the management of their annual fundraiser, branding, recruiting and developing fundraising tactics to help students reach their personal fundraising goals. Under Ashley’s leadership, more than $40,000 was raised for St. Jude. She also served as vice president of membership recruitment for her sorority, which included event planning, creating workshops on values-based conversation and implementing overall recruitment and retention strategies.
Born and raised in the heart of Alabama, Ashley now calls Kentucky home, as she is nestled in Louisville with her husband Ryan and goldendoodle Bourbon.
Ashley received her Bachelor of Science degree from Murray State University in Journalism and Mass Communications. .
Senior Account Coordinator, RunSwitch PR (Present)
News Producer, WEHT-TV 25 (2019)
Editor-in-Chief, The Murray State News (2018-2019)
Marketing Coordinator Intern, The Vince Carter Realty Team (2018)
St. Jude Children’s Research Hospital Up ‘til Dawn Executive Director, Murray State University (2017-2018)
Vice President of Membership Recruitment for Alpha Omicron Pi, Murray State University (2017-2018)